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Raised in Louisiana. Built in Houston.
OTH3RS LIFESTYLE was founded in 2023 by Jerms and Harp, who grew up in Louisiana and now call Houston, Texas, home.
They set out to build a brand where luxury and athleisure meet. The clothes are clean enough for anywhere and easy enough for everything, made to go from the workout to the creative session to the hang with friends without a change.
In our words:
"OTH3RS represents individuality. Being OTH3R is creating your reality and lifestyle based on what feels right to you and your spirit."
That's what the name means. OTH3RS is for people who dress like themselves first, and who build a life on their own terms.
OL is short for OTH3RS LIFESTYLE: the lifestyle OTH3RS live by. You'll find it on our backs, our pockets, and our caps.
The pieces carry both places. From Louisiana, there's Mardi Gras, hunting season, and LSU Saturdays. From Houston, there's tennis at River Oaks, rodeo season, and slab-era H-Town. Two homes, one lifestyle, and every graphic pays homage to something real.
Create your reality. Stay OTH3R.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™